6 reasons why you need a mobile strategy
The FactsLet’s face it. Mobile devices have drastically shifted the online landscape to the point that in 2010 more than 50 percent of all Internet access was being done via handhelds of some sort. About 45 percent of mobile owners are using their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners in the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson.
The reasons stated by this article are clear and obvious but mobile strategy appears to be hard to get right. I think the challenge for everyone is how you effectively put these reasons into your own mobile offereing and:
- successfully make it an extension of your online or physical brand
- ensure that you do not lose your customer base with an excess of advertisments or deals
- keep your customer engaged and make sure they have a reason to come back to your mobile site and or application