A really great set of QR codes from the US – these are a far sight nicer than the ones I have mentioned recently.
I have not seen any QR codes as creative over here in the UK.
An interesting negative view on using QR codes. The 5 reasons being
- Not everybody has a smartphone
- The process can be confusing
- They lack cross-media functionality
- They may be too much trouble for the consumer
- A bad experience could be prohibitive
I think the challenge may be a QR code reader that works outside of the iPhone, Android, BlackBerry and Windows Phone platforms (Point 4). This article is specific to the US and UK adoption rates for smartphones are high.
Point 3 has some strength but I have seen some very effective and creative uses of QR codes which I have written blog posts on including First Great Western allowing you to download timetables. This article states the obvious when it says QR codes cannot be used on radio.
QR codes in the UK appear to be still gathering momentum.
Continuing my hunt for interesting uses of QR codes I came across First Great Western using them in Reading Station to allow you to get pocket timetables for your mobile phone. Very nice 🙂
I also noticed a QR code on a food programme on BBC1 which takes you to the ingredients for the recipe that had just been cooked up.
QR codes are clearly beginning to creep into our world slowly.
The search continues…
QR codes are a great idea and they appear to be growing in popularity in the UK. You can scan a QR code using your mobile and this will take you to a webpage chosen by the creator of the code.
Wikipedia defines a QR code as:
A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
I have been QR code spotting and yesterday I noticed that Betfair are placing QR codes on two beach volleyball players at the Olympic Test event. The QR code below takes the user to a registration page to join Betfair, offering consumers a free bet.
Related to this I found this great doodle 🙂
Cartoon: Not What We Meant by ‘Mobile’